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June 4, 2018
By: Sudeep Kolluri
The medical device market is one of the largest industries in the healthcare sector, which has seen significant growth in the last 15 years. Harnessing the benefits of the digital revolution and medical technology, the industry is in a state of continuous transformation. Mobile medical applications (MMA) represent one such transformative invention the industry has provided to healthcare professionals. An MMA is a piece of software that runs on a smartphone and/or other mobile communication device, transforming the mobile platform into a medical device to perform a specific healthcare function. According to Research and Markets, the global market for mobile health applications is currently valued at approximately $28.32 billion and is expected to reach $102.35 billion by 2023. Complex data analytics and mobile technologies are enabling and driving the integration of mobile devices into the healthcare sector, which in turn are catering to the requirements of healthcare professionals, patients, and general consumers as well. They have also contributed to simpler remote monitoring; better communication; and care coordination among doctors, nurses, and other specialists involved in the diagnosis and treatment of diseases. Depending upon the functionality, MMAs can be broadly segmented into one of several categories. Chronic Care Management Apps: These include apps to manage blood pressure, cancer care, diabetes care, mental health, and other illnesses. Medical Apps: These apps are mainly used by healthcare professionals. Examples include medical education apps; doctor consultation/appointment apps; patient management and monitoring, etc.; clinical decision support systems, which assist doctors/physicians in diagnosing various health conditions, are also categorized under medical apps. General Health and Fitness Apps: These apps constitute almost 75 percent of MMAs found on app stores. These are related to nutrition, health tracking, fitness, and weight loss, along with wearable technology sensors and other health monitors. Medication Management Apps: These apps help in keeping track of medicine intake to ensure proper dosing at required intervals. Personal Health Record Apps: These applications allow patients to store their medical conditions data, history, allergies, etc. Women’s Health Apps: This segment includes apps for pregnancy, fertility, breastfeeding, etc. Regulatory Framework for Mobile Medical Applications Currently, there are almost 170,000 MMAs available on various mobile platforms. Of these, only a small percentage (approximately 2-3 percent) resemble the definition of a medical device, thereby requiring approval by the respective Health Authority (HA) prior to public release. While the MMA market is undergoing rapid transformation, the lack of up-to-date and comprehensive regulatory guidance is creating a challenge for app developers throughout the world. Although major markets like the United States and European Union (EU) have published their regulations, there exists a gray area for mobile medical-oriented application developers. There is ambiguity regarding the conformity of these apps to the regulations. Compared with EU, the U.S. Food and Drug Administration’s (FDA) regulations are more detailed and provide better clarification on the criteria for the MMAs to qualify as a medical device. U.S. MMA Regulations In September 2015, FDA released a guidance with the name “Mobile Medical Applications,” which superseded the February 2015 version. As per the FDA’s guidance, MMA is defined as: “…mobile app that meets the definition of device in section 201(h) of the Federal Food, Drug, and Cosmetic Act (FD&C Act) and either is intended to be used as an accessory to a regulated medical device or to transform a mobile platform into a regulated medical device.” Regardless of the mobile device hardware or platform, consideration of MMA as a medical device is determined by the intended use of the mobile app to cure, prevent, mitigate, and treat a disease. FDA determines the intended use through the examination of advertisements, labeling claims, and oral and written statements by the manufacturer. FDA considers categorization of MMAs as follows:
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